Reader Comments

you can use the metrics mentioned below

by on onon (2012-05-24)

road matches biuro podróży pruszkóware often less targeted than exact or phrase matches. Phrase match: Your ad appears when users search on the exact phrase and also when their search contains additional terms, as long as the keyword phrase is in exactly the same order. A phrase match for "tennis shoes" would display your ad if a user search on: red tennis shoes, new tennis shoes, but not for: shoes for tennis

Exact match: The search query must exactly match your keyword. This means [tennis shoes] will only match a user request for: tennis shoes and not for: red tennis shoes, even though the second query contains your keyword.

More details on broad, phrase and exact matches in chapter 6, when we will study keyword research for AdWords in full detail. On to the next step...

Once we've entered the keywords, we now have to choose our bid amounts. You'll see a screen as shown below:

First you'll select how you'll pay for AdWords. Based on your IP address, Google automatically determines your local currency and sets that as the default value, but you should change it to US dollars. That makes it a lot easier to manage your account as you'll find that almost everyone discusses bid prices in dollars (especially all other guides on AdWords). This setting cannot be changed once your account is activated.

After this, you set your budget. This is the maximum amount you're willing to spend throughout the day (divide your monthly budget by 30 for an easy way to reach this number). For our example, I want to get maximum exposure here as well as test the ads quickly (so I can refine them based on results), so I'll set this to $100 (for big campaigns and especially for high CPC terms, you might have to set this much higher).

Note: If you're just beginning, you can set your daily bid amount to $5/day if you want and Google will just stop displaying your ad after your daily limit has biuro podróży pruszków been reached.

Next, you set the maximum cost per click(CPC) for your keywords. Ideally, you should set the CPC for your main keywords individually, but for now (and for the beginning part of your campaigns) an overall CPC will do just fine. Since we already know from our keyword research that we can get top position for our ads by staying within $5, I'll be conservative and bid $1.00 per click. This will allow me to get a good position and stay within budget our budget

After this, you biuro podróży get traffic / clicks / position estimates based on your settings. It gives you an approximation of how many clicks (and what average position) you will get for each entered keyword (based on your max CPC and daily budget).

By now, you're almost done. Click "Continue".[Time Taken: 2 minutes]Step 4 Pushing the 'Start' button You'll be asked to review your account (what you've entered so far).

The page simply lists all the information that you've input, including your ad, selected keywords and your max CPC / daily budget as well.

Scroll down, make sure you haven't made any errors (you can fix them by clicking on the 'Edit' button next to each field), and then click on "Continue". The next page will ask you if you have a Google Account. Depending on your subsequent answers, it will either ask you to create one, or ask you to enter your Account login info.

I'd recommend that you create a separate account for AdWords (for security purposes), but in this example we're going to assume that you already have a Google account and will use that instead biuro podróży.

Once you've passed this step (and confirmed your account), Google will send you a confirmation email to the email address you've entered. Open the email, click the link back to Google, and then enter your credit card or payment information to officially open the account.

[Time Taken: 2 minutes] And that's about it. Once you've entered your payment information, your ads will start showing almost immediately. That took you more time to read than it takes to create an AdWords account! Before we end this chapter, I want to draw your attention towards a couple of basic AdWords concepts that you need to master before we go any further.Google AdWords Basics Most of your questions about Google AdWords features can be answered at the Google AdWords Help Center. Here I want to discuss two structural features within an Adwords account, campaigns and ad groups. I'll go over these REALLY briefly here and will go into more detail later.


A campaign consists of one or more Ad Groups. The ads in a given campaign share the same daily budget, language and location targeting, end dates, and syndication options. You would usually create separate campaigns for separate projects / sites, and within those campaigns you would create different Ad Groups to cater for sets of keywords.

Ad Groups

An Ad Group contains one or more ads which target one set of keywords or sites. This comes in extremely handy when you are targeting focused keywords, as you can setup different ad groups for different sets of keywords.

In your ad campaigns, your ad groups should ideally be tightly focused around a subtopic, but how you select this subtopic and how you determine whether it is profitable to put that set of keywords into a separate topic is a different matter. This is discussed in much more detail in future chapters.

For more definitions, you can check the Google AdWords Glossary page. In the next chapter, we will do a similar walkthrough with keyword research, taking you from identifying a topic to producing the final keyword list. This next chapter will be EXTREMELY helpful in showing you the process of finding a niche market and/or good keywords to use for your campaigns. I also want to mention a very cool tool I use for all my keyword research:Keyword Elite But, first let's get you a nice solid foundation built with what I'm teaching you in these chapters. Then, you can use Keyword Elite to find MORE than enough niche markets to completely dominate.

Chapter 3"Keyword Research Basics"

Remember, we're building a very strong foundation in these first few chapters, so that when I teach you the more advanced "stuff" later on, you'll be able to truly grasp and use the concepts. So let's get started…

Successful PPC campaigns are based on three things: n FocusedKeyword Research n CompellingAdsn EffectiveLanding Pages

In the next three chapters (Chapters3 to 5) I'll pick up each of these topics and give you mini-tutorials on doing the best in each aspect of your ad campaign. Important: I'll also be showing you little tricks that I personally use to make each of these tasks MUCH easier, allowing me to make a heck of a lot more money with my Adwords campaigns. The more chapters you get through, the stronger your foundation will be, and the more tricks I can share with you :-)

Today, we start with keyword research. It basically boils down to two steps finding a profitable topic and then using keyword databases and PPC engines to create lists of keywords around that topic.

There's a lot to cover, so let's get started.How to Find Profitable Topics

Information that helps readers take an action is always more valuable than information that helps your readers think. In marketing terms, that means that your target market is people who are looking to buy / acquire something and are looking for ways to do so. It's what we call the 'end of the buying cycle' your best chance at getting your prospect to buy something isright beforehe makes a purchase.

When you are looking at topics, you can biuro podróży use the metrics mentioned below as a means to judge whether a topic is worth pursuing or not, but when you are doing keyword research, make sure that you target those keywords that prospects will be searching for when they are collecting information that will help them make a positive / negative buying decision.

An easy way to determine the profitability of a topic is to measure it by the 'PPC metrics' which are Popularity, Price, and Competition.Popularity

In crude terms, the more popular the topic is the more clicks you will get on your ads and the more chances you will have of converting those prospects into customers. Higher popularity meansmore profitsfor you. On the other hand, popular topics are already very competitive (in most cases), so you have to analyze it from all sides.

Low-popularity topics can also turn good profits, so just because a topic does not get 100,000 searches a month does not mean you shouldn't go near it. The key is to match all three factors popularity, price and competition before making a decision to target that market.


The price of the product you are promoting will determine your profit margins. With highpriced products you can afford to spend more money per click, and that's mainly why you see such outrageous bids for terms like real estate, insurance, lawyers and pharmaceuticals they can afford it because making a couple of sales gives them huge profit margins.

On the other hand, with products with a low price point you will have trouble going overboard with your bidding, and you will need to be very careful with what you're willing to pay. In such a case, keyword research becomes even more important as you absolutely must find those keywords biuro podróży pruszków that you can target cheaply.



To send direct feedback or article ideas to the Editorial team, please use this form.

Contribute / Contact

If you are interested in joining the editorial team you are welcome to Join the Journal mailing list and introduce yourself, your interests and area of expertise.